Websites are a work of art, especially when designed by a top web development agency. Many attractive websites are easily navigated, easy on the eyes are not cluttered. However, this is not a judge of a website marketing program’s success. To quantify the success of your website marketing program success, you need to measure your activities. Data is the foundation when determining your website’s success. Below are the metrics to explore when judging your website marketing program success.
Sessions
One top metric to note is the sessions on your website; this refers to the number of visitors. After getting your website designed by a leading web development agency, the first step to success is to get people to visit the site. Watch the increase or decrease in traffic. If there’s an increase, you want to find out the cause and focus on it. If there’s a decrease, you should figure out why and deal with it. You should also check out the source; where are the visitors finding your site from? Find out the trends on your site, the number, or visit to know if your website marketing program is successful or needs revision.
Bounce Rate
While a top web design by a leading web development agency can help reduce bounce rate, you are also required to keep a close eye on this metric. Bounce rate refers to the percentage of visitors leaving your site without reading your content. If a visitor opens your website and leaves almost immediately, they have bounced your site. The idea is to keep the bounce rate low, and one way to do this is with top-quality content. If you see the bounce rate increasing, it indicates something needs to be done.
Average Time On Page
Just like the bounce rate, you also have to pay attention to how long people spend on the site. Of course, it would be perfect if your visitors spend 5-8 minutes on your website. This timing indicates that they enjoy your content and might be visiting several pages. If you keep an eye on the metric, it shows that the content is working. This way, you can tell what the visitors find valuable and if they’re staying long enough to check out the information you want.
CTA Click-Through Rate
Calls to action are another critical part of your website. This part is where you direct your visitors on the following step you would like them to take. If you find that your CTAs are not getting clicked, it might be a sign that you need to make changes. The CTA is your visitor’s next step to becoming a customer, and so, it needs to work right. Use the right colors, size, design, and placement to facilitate click-through.
